Marketing plan

Table of Contents

  1. 1: Executive Summary
  2. 2: Company Description
  3. 3: Strategic Focus and plan : Mission/Vision, Goals, Core Competency and Sustainable Competitive Advantage
  4. 4: Situation Analysis: SWOT Analysis , Competitor Analysis, Company Analysis, Customer Analysis
  5. 5: Market-Product Focus: Marketing and Product Objectives, Target Markets, Points of Difference, and Positioning<
  6. 6: Marketing Program: Product Strategy, Price Strategy, Promotion Strategy, and Place (Distribution Strategy)
  7. 7: Financial Data and Projections: Past Sales Revenues and Five-Year Projections
  8. 8: Organization and Management
  9. 9: Implementation
  10. 10: Evaluation and Control

1. Executive Summary

To sell the market plan, an executive summary is created by the topacademics which is designed to be understandable and brief for the reader. While writing a summary, you should exclusively present a brief description of the service or product. It should also appeal the reader with an analysis of all the important parts and actions of the plan.

2. Company Description

The description topacademics is going to provide should have a highlighted outline of your company or organization’s success and history.

3. Strategic Focus and Plan

Although it has not been included in every marketing plan you see, the plans and the strategy focus by the topacademics is helping you in setting an activity chart and a direction for your team.

Another approach through which you can craft this strategy focus, are the four generic strategy models from Porter. Mission/Vision

The statement of vision and mission, is a specific document that helps particulate the lines of product as well as marketing and in these lines, you can take your business to a whole new level of competition. A statement of mission given by the topacademics can hugely affect the scope of an organization and its marketing value by broadening or narrowing all the competition in the field. In case you want to make your mission statement effective, you should make them direct and clear.


The section which occupies the aims of the marketing plan helps to set all of the non-financial and financial targets. These aims should have maximum quantitative points, which can facilitate the measurements to enhance the performance of the future of the company.

A brief example of these non-financial goals explained by the topacademics is the diversity in recommendation of Philip Morris and its product line that helped the organization achieve sales revenue of about 50% on a lot of non-tobacco merchandise for the next five years. Sustainable Competitive Advantage and Core Competency

However, these mission strategies define the range of a business unit or the business itself. The aims by the topacademics included in these documents outline the dimensions of performance, whereas the units of this business determine the ways and actions through which the company can be successful. For instance the competitive advantage of McDonalds is the huge number of restaurants the company owns, which is approximately double of what its competitors have. This makes it more convenient for the customers as compared to all the other restaurants of the world.

4. Situation Analysis

In case you are wondering about the essence of this analytical situation, it lies in the data about where this product or firm has reached in the past, where does it stand now and where would it go in the future. The analytical situation is the first one from all the three stages of planning your business.

SWOT Analysis

The analysis of SWOT by the topacademics is the only effective and short-handed summary of this situation. This acronym is the only description of all the external and internal weaknesses and strengths, plus all of the threats it is going to face and the opportunities it is going to avail. The analytical strategies of all these internal weaknesses and strengths generally include all these areas in your organization.

When analyzing: Consider:
Management experience level, management style, size
Offerings uniqueness, quality, price,
Personnel quality and experience of workforce
Marketing type and scope of marketing plan
Manufacturing quality and dependability of suppliers
Finance sales revenues
R & D plans for continual product improvement, R & D budget

An analysis to identify external opportunities and threats usually includes the following factors:

When analyzing these factors: Consider:
Consumer/Social size and stability of market
Technological the effect of technology on any facet of the business
Competitive number and size of competitors
Legal/Regulatory the effect of legal and regulatory factors on any facet of the business
Economic current and projected economic situation of market

Industry Analysis

This analytical industry is a section that provides a backdrop and a more particular analysis of the company.

Company Analysis

The analysis of the company provides the reader with a particular marketing and strength which will enable them to achieve all the goals for the market.

Marketing and Product Objectives

Setting some objectives for your product and then identifying the targets of your market will significantly increase the probability of the success of this product. The goals and objectives should be defined in the implementation of the program and the phase of controlling the plan of the market, which is the main agenda set by topacademics

Target Markets

Your organization will not be able to satisfy all the needs of your customers if it does not concentrate on the efforts and needs that have been satisfied by the targeted markets throughout the world. topacademicsby describing the market and its targets considers all the particular selections from the products and services so that they can meet the specifications of the market.

Points of Difference

The different points of a product consist of its characteristics and they make it competitive and superior in the market. Behind the failure of a product, you will find the lack of these significant points and their differences.


A product’s unique points of difference are communicated by way of a positioning strategy.

When describing these strategies: Include these elements:
Product Features, brand name, packaging, service, warranty
Price List price, discounts, allowances, credit terms, payment period
Promotion Advertising, personal selling, sales promotion, publicity
Place Outlets, channels, coverage, transportation, stock level

5. Financial Data and Projections

The mix decisions according to the market have been covered through a program which includes expenses, revenues and their effects. Inside this section prepared by the topacademics of your marketing plan, the projected and also the past data of finance are included. The main indicator for the failure of your sales is going to be the examination of your past sales.

6. Organization

All the marketing programs are in need of an organization which will help you implement these strategies. The section of this program is done by topacademics in such way that it might also include the chart of organization which will consist of both projected and current representatives.

7. Implementation Plan

This plan shows how you can make your company to turn these strategies into actual results. To make this implementation more successful, topacademics add in a couple of hundred details into the plan. These marketing actions have been laid down with details which also include some decisions which involve essential operations and programs that should take place as soon as possible. Because each one of these strategies is a description of all the actions that has to be done in order to carry out the success it holds. For instance, in case you need to put on an advertisement on the television according to the plan, you might need to first contact the possible agency to conduct a meeting and then telling them about your objectives, so that they can schedule a number of advertisements for your company. In case the plan tells you to increase your price, you should also work on that.

Evaluation and Control

The reason topacademics sets an action phase for controlling the strategies of your market, you should move directly into the direction that has been set by the plan. This process involves a marketing manager who compares the plan and the actions that were performed to obtain all of it. The results excluded from this process show the deviation of the whole process. After that, it is the job of the marketing manager to find all the negative points in this plan so that they can be corrected and point out the positive ones so that they can be repeated in the future projects.